6 Important Things You Need To Do Before Launching Your Website

After all the long days of hard work, the time has finally come… Launch day! Are you ready to show off your new website? Launching a new website is always exciting — You get to show the whole world what you’ve been working so hard on. 

But admit it: it’s also a stressful time. It’s easy to forget some essential elements that make your website successful. That’s why we’re here to help!

Here are 6 must-do steps that are often overlooked before officially launching a new website. 

Content, Content, Content! 

High-quality content is one of the most important things you need to have before launching your website. Don’t know where to start? A blog page is a great way to begin content building! Write at least 3 to 5 pieces of amazing content related to your niche. 

You’ll want to make sure all of your content is informative yet fun to read. Oh, and short, because no one wants to read a long, boring blog, right? Each blog post should be anywhere between 300 to 1,200 words. 

By keeping it interesting and unique, you’ll get repeat visitors and better ranking on search engines, like Google. 

Create Social Media Accounts 

Social media is the bread and butter of any successful business! So make sure you’ve created social media accounts such as:

• Facebook
• Instagram 
• Twitter 
• LinkedIn 
• Pinterest

Just because your website might not be completely ready yet, doesn’t mean you can’t start advertising it! Once your website has officially launched, be sure to link all of your social media accounts to your site. 

Start an Email List 

An email list is an excellent way to connect with your visitors, add a personal touch, and make them feel welcomed. Having a pop-up on your website that allows them to sign up is guaranteed to capture their attention. You can also add an incentive to ensure visitors join your list. 

Install Google Analytics 

With all the time and effort you’re putting into promoting your website, you want to make sure all of your hard work pays off. By installing Google Analytics, you’ll know exactly how much traffic you’re getting and where your visitors are coming from — The best part of all is it’s FREE and easy to set up! 

Learn the Basics of SEO 

Understanding SEO might be difficult for some people, and that’s okay — You don’t have to be an expert! However, it is important to know a few of the basics, such as: 

• Using keywords strategically in areas like your post titles, header, tags, alt image tags, etc. 
• Consistently adding original and valuable content 
• Build links to your site
• Using words instead of numbers and symbols in your URLs

Double-Check Your ENTIRE Website

Last but not least, you’ll want to make sure you double-check your entire website. Here are some things to look for:

• Spelling and grammar mistakes 
• Make sure all of your URLs are live, search engine friendly, and functioning properly
• Check site speed 
• How does your website look on your phone? Is it mobile-friendly?
• Is your website secure?  

We hope this blog helped you become more prepared before you launch your website. If you haven’t done any of these things, don’t stress, Tek Investors is here to help — especially if you don’t know where to start! For a consultation to get started, contact us.