Marketing Tips to Help Your Business Recover Amid COVID-19

As we all know, several things have changed due to COVID-19. While some things have stayed the same, there’s no doubt we’ve all had to adjust when it comes to our daily activities. The pandemic has also forced businesses to rethink their current business plan and marketing strategy. Have you changed yours? If not, now is a great time to start. Here are some marketing tips to help your business recover amid COVID-19. 

Announce Your Business Re-Opening

Is your business ready to resume operation? Even if you are open for limited hours, you’ll still want to let your customers know. A great way to get the word out quickly is by using multiple platforms. There are several ways to accomplish this. Don’t stress, here are a few ideas to get you started:

• Social Media – Customers always check business social media accounts for updates, so this is a great way to make new announcements.
• Your Website – You can do this by putting a banner or a pop-up on your website. Banners are non-intrusive and usually stay on every page your customers lands on. Pop-ups also allow you to put more text and ensure the announcement does not go unnoticed. 
• Blog Posts – If you have a more lengthy announcement that can’t fit on a banner or pop-up, a blog post is a good way to make sure the word gets out. 
• Email Your Customer List – Re-engage your customers by sending out an email campaign directly to their email. 

Show That You Care

Showing your customers that you genuinely care is one of the most important things you should implement in your marketing strategy. In these uncertain times, customers want to feel like you are taking the time to ensure they are well taken care of and happy. This can include things like taking safety measures and doing something to help the community. 

Update Your Hours of Operation

If your hours have changed due to COVID – 19, you’ll want to be sure to update your hours of operation on your website, social media accounts, and any other platform; that way, customers aren’t disappointed when they show up and see you are closed. 

Be Social and Post, Post, Post! 

Did you know 46% of consumers are using social media more than before the pandemic? That’s right! It’s even more of a reason to be social and engage with your consumers via social media. 

Remember, one of the key components of successful social media marketing is being active and consistent! So don’t forget to post high-quality and engaging content. 

Offer Discounts or Exclusive Content 

Unfortunately, the pandemic has also negatively impacted many peoples’ finances. This means customers are hesitating to spend money on anything that isn’t a necessity. If you offer subscriber content or discounts for a limited time — it’s an excellent way to attract customers, get them to convert, and support them at the same time. 

Tek Investors Can Help! 

Tek Investors is committed to helping businesses succeed from launch to operation. We hope these marketing tips to help your business recover amid COVID-19 helped put you on the right track. We know having a business is stressful, that’s why we’re here to help! Please, contact us.