Why Consistent Branding is Important

Running a business is a lot of work, especially when you have to worry about being better than your competitors. Customers will only stick around if they can rely on you to consistently give them quality products or service they can love and trust — That’s why consistent branding is important. 

You might be wondering, “what is consistent branding?”

Consistent branding is a lot more than just creating the perfect logo and color scheme. It means following and using the following at all times:

• Brand Identity
• Brand Guidelines
• Your Business Mission
• Your Business Core Values

Whether it’s on your social media platforms like Instagram, website, or on billboards and other advertisements — your branding should always remain consistent. 

What Makes Consistent Branding So Important

Okay, so you might be wondering, “why is consistent branding so important?”

Branding is about the entire experience your audience has with your brand. If they expect your business to offer them a specific experience or service, and it’s not given, then it leads to failed expectations. For example, nobody wants slow and unreliable cell phone service if a company promised fast and reliable service. It’s the same thing with your company’s brand; you want to make sure you can deliver what you are promising. 

Consistent Branding Builds Trust

Brands are easier for people to remember and relate to when they are consistent. As brand consistency increases, so does the consumers’ trust and level of comfortability with the brand. If you consistently provide your audience with quality service or products, they will remember those interactions every time they see your brand — thus, building trust. 

Consistency Increases Brand Value 

Once your audience trusts your brand, then they’ll start to become loyal to your brand. This means they will continue to come back because your brand has fulfilled its promise of quality in the past. 

With Consistency Comes Creative Flexibility 

When you create a verbal and visual identity, along with a strong set of core values, you also give your designers and writers a foundation to grow on. Being creative with your brand is essential because everyone loves fun brands they can interact with. 

Is your company’s brand consistent? If not, don’t worry — we can help! Contact us to learn more about consistent branding for your business.