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Which Social Media Platforms You Should Use For Marketing Your Business
Social media has evolved tremendously within the past ten years. Marketers around the globe agree that social media carries huge growth potential for brands and businesses. After reading this article, you’ll have a better idea of what networks are worth it and which networks you should avoid putting any extra hours into.
We’ll start with the world’s largest social media platform: Facebook. With an audience of over 2.45 billion active monthly users, it’s safe to say there is a place for everyone on this social networking giant. Signing up for a Business Facebook page should be one of your first moves when preparing to launch your business.
Facebook groups are a great way to not only grow your audience but create a community around it. People of all demographics use Facebook which makes the opportunities to grow and reach your target audience endless. We would recommend Facebook to any business owner.
Next in line as far as popularity goes with just over one billion active monthly users is Instagram. According to a study by Statista, 75% of American young adults between 18-24 years old, 57% of 25-30-year-olds, 47% of 30-49-year-olds, 23% of 50-64-year-olds, and 8% of individuals over the age of 65 are using Instagram. There are 140 million Instagram users in the U.S., which is a whopping 20 million more than the second-largest Instagram-heavy country, India.
Instagram birthed the term “influencer” which makes the platform a popular place for brands and individuals to promote their content. According to Search Engine Journal, 63% of Instagram users are between the ages of 18 and 34 with a “virtually even split” between males and females — so if this is your target demographic, Instagram will be where you hit your jackpot. If you target people older than 65, then your businesses doesn’t need to bother using the platform.
With over 430 million users, Reddit is a great platform for niche marketing — but not the best place for any kind of sales-y or advertising content. Your best bet for building an audience on this app is by sharing informative content. Be sure your articles are fact-checked beforehand or the millions of Reddit trolls won’t hesitate to jump on you for it.
Reddit works best for a service-based company to grow since most users use the app to learn something new or be entertained. Sharing your most useful and informative tips and tricks on Reddit can help your business skyrocket. For example, a marketing agency that writes blog posts on how to grow on social media.
Twitter sees over 330 million active users every month and is often utilized as a source for news or comedy. It’s a great place for brands to humanize their company. If your company is in the entertainment, marketing, environmental change, or political industry, then your opportunity to grow on Twitter using informative or entertaining threads are massive.
The most popular platform for business and professional networking is LinkedIn. According to Sprout Social’s 2020 study, 29% of adult men and 24% of adults in the U.S are using LinkedIn regularly. This platform is the perfect hub for appealing to an elite group of professionals.
If you post informational videos or articles on LinkedIn, your chances of going viral on the platform are great. We believe every business should be on LinkedIn so their employees can show proof of employment and their current positions. However, not every business needs to spend a ton of revenue on advertising or time pushing content on this platform.
Pinterest, founded in 2010, has been a popular platform for marketing and growing businesses and brands from the start. Similar to Reddit, most users on Pinterest are there to learn something. Pinterest is more of a search engine than it is social media. You won’t find long threads of conversations on Pinterest — but don’t let that discourage you from using its power.
Pinterest rewards users that continuously publish useful content by pushing the content to the top of millions of people’s feeds; so, if you publish inspirational, informative, or aesthetically pleasing content, your business will grow without having to spend much on advertising.
Pinterest’s users are primarily women and between the ages of 18 and 49 so if that aligns with your desired target audience, we suggest getting your company up on Pinterest yesterday.
We hope after reading this article, you now have a better understanding of which social media platforms you should use for marketing your business.
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