Why Business Reviews Are Important

Although many business owners overlook them, reviews are extremely important when it comes to growing your business. You have to remember that we live in a world where literally anything can be found on the internet. That’s why we’re here to give you a better understanding. 

So let’s dive right into it! Here are 5 main reasons why business reviews are important.

Increases Sales

Customers are more likely to spend 31% more on a business with excellent customer reviews. Do you know what that means? MORE MONEY IN YOUR POCKET! 5-star reviews boost your conversion rates, so the better reviews you have, the more people will be buying your products or service. 

Builds Credibility and Loyalty

Did you know 88% of consumers trust online reviews? Yes, that’s right, 88%! In fact, people trust online reviews just as much as recommendations from their friends and family — this alone should be all the motivation you need to start focusing on getting online reviews. The more positive reviews you have, the more likely consumers are to trust your brand, which builds loyalty.

An Outlet To Interact With Consumers

A whopping 90% of consumers read online reviews before visiting a business. Not only are they reading reviews, but they are reading how you interact with other people — especially those who’ve left a not so good review. Most importantly, they want to see how you respond and that you genuinely care about customer satisfaction. 

Drive Traffic To Your Website 

If a consumer is reading a good review of your product or service, their next step will be to go to your website to learn more and even buy your product! So make sure to link your website on review platforms like Yelp, Google My Business, etc. 

Essential to Decision Making

What sets you aside from your competitors is your reviews! Almost two-thirds of consumers say that online reviews are an essential part of the decision making process. So if you have better reviews than your competitors, chances are you’ll get more leads. 

What are you waiting for? Go out and start asking your customers for reviews. Need help coming up with marketing strategies to get more reviews? Our team of experts can help — Contact us today!